When you visit our website as a new customer, the prices you see are our publicly listed prices. These are known as Minimum Advertised Prices (MAP), which are set by the manufacturers of the CPAP products we sell. Under MAP guidelines, manufacturers require that all authorized online retailers display the same standardized pricing for their products. This policy is in place to protect the integrity and perceived value of the brand, ensuring that products are not devalued across the market. While these MAP prices must be shown publicly, Air Voel frequently runs exclusive promotions and sales that allow us to offer discounts on top of the advertised prices. However, due to manufacturer restrictions, these additional savings cannot be publicly displayed on our website.